We consider SiteMinder to be a strong industry leader with a substantial and highly attainable market opportunity. We anticipate that the hotel industry will consolidate around larger software providers, such as SiteMinder, which can distribute significant fixed technological and regulatory costs across a broader customer base. In our opinion, economic downturns will further expedite this trend. Additionally, we believe that SiteMinder's new platform products will raise switching costs and foster network effects, leading to considerably higher terminal margins.
MarketAnalysis
